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"Nobody's surprised when a minuscule effect reaches statistical significance with a sample of 20,000 people, but it's important that we don't misunderstand 'statistical significance' to mean 'practical significance.'" Finkel also took issue with e Harmony's involvement in the study.
"I'm always a bit wary when a project is entirely funded by a private organization that clearly has a vested interest in the results," he said.
Online dating has ballooned into a billion-dollar industry and the Internet "may be altering the dynamics and outcome of marriage itself," said the study by U. researchers in the Proceedings of the National Academy of Sciences.
However, some experts took issue with the findings because the survey was commissioned by e Harmony.com, the dating site that attracted one quarter of all online marriages according to the research.
The difference remained statistically significant even after controlling for variables like year of marriage, sex, age, education, ethnicity, household income, religion and employment status.Eli Finkel, a professor of social psychology at Northwestern University, led an extensive review of the science published about online dating last year.He told AFP he agreed with the proportions found in the PNAS study.Forget speed dating, classified personals, or other dating sites or chatrooms: DH is the best!See who's out there by signing up on our free online dating site now!