About 34% of them end up buying from an online-only retailer, too, which makes most traditional retailers pull out their hair, says Jill Puleri, vice president of retail at IBM."This is actually a perfect example of how retail is changing," says Kevin Sterneckert, vice president of research at business strategy firm Gartner."Instead of a place where you buy things, it's a place where you're able to experience things."Fiona Dias, strategy chief for online retail network Shop Runner isn't so sure."That's the whole reason to go to stores, because you get it now. "Sounds like they might not have thought their store strategy all the way through."Small business owners offer tips for success: Running a small business can bring a major challenge with idea sharing, says Melissa Salinas, owner of Jusani Culture."Managing the forum has been somewhat minimal and provides customers with real-time access to the information they so desperately need," he adds.Entrepreneur and consultant Heidi Anderson says small business success comes by knowing your current operations workflow and performing basic house cleaning.After learning both lessons, Tremblay says she was able to return to her first love -- the art world.Amy Herzog, chief and co-founder of drug-free wrist bands for the nausea relief, says small business owners shouldn't let fear or doubt get the best of them.Checking stuff out in stores, then ordering online is becoming the new way to shop.According to a recent survey from IBM, nearly half of all online shoppers use this technique.
"It was a great way to get several logo ideas." Michele Tremblay, a freelance floral designer, has these two tips to share: Hire people as soon as you can to do the things you can't do or don't like to do and always, always, always send thank-you notes.But if they like it, they've got to order it on the Bonobos website. If other stores catch on — and it may be more of a question of when than if — this could ultimately change the business model for the nation's 895,800 retail establishments. ETSEND US YOUR PHOTOS: Tell us what you have learned from your small business All of this plays into the shopping and spending habits of the nation's tens of millions of Millennials — a key target of many retailers.Just as media giants are being forced to adapt to a virtual world and re-create themselves, the nation's retailers — whose sales are expected to top .1 trillion this year, according to the National Retail Federation — may sooner than later have to take a page out of the same playbook. But isn't the point of shopping to walk out of the store with a big bag of fashionable bounty? "We think service is more important than instant gratification," he says."What's the benefit of walking out of the store with a bag of two shirts and some pants if it'll be on your desk the next day?"About half of the customers at the Bonobos Guideshop in D. request fitting appointments online, so there's usually only two or three customers at most in the small store at a time, and only two or three employees who offer them a beer when they show up.